Stages of SEO and SERM optimization:

1. We do a comprehensive analysis of your site: the technical part, usability, visibility in search engines and current positions, the presence of your links on other sites. We find all the mistakes and shortcomings. Provide you with the results of the audit. We will correct the technical part by ourselves, as well as give recommendations to your designer to improve the UX.
2. We analyze people’s queries, your competitors' keywords and the content of your site. On this basis we make a semantic core. Now your site will have all the words your customers are looking for.
3. We study your business, goals, and competitors. Make a prediction about what queries will be most relevant in the first place, and which ones you can save on for now. Make a forecast: after how long you will be at the top and for which keywords. SEO-specialist determines what content is needed on the site, how much and how many keywords will be in the text. The copywriter receives the terms of reference and creates SEO-texts.
4. The site will take off faster to the top, with frequent mentions on the Internet. We place links to your site pages in affiliate networks, especially on authoritative resources. Now Google algorithms give it special preference.
5. Google algorithms give out the most user-friendly sites on the first pages. We optimize the technical side of your site: speeding up the loading, prescribing headers, removing garbage from the code, eliminating errors. This is convenient for the buyer — the pages are loaded quickly and do not repel a sudden error 404, as well as the site will now look better for the robots of search sites.