Marketing strategy
A well-thought-out marketing strategy is a core part of growing and scaling from startup to a big business. Every company starts with a customer who is ready to pay for your product or service. Our experts think through how your current and future customers will learn about your services and products and convince them that it is worth buying from you.
Stages of marketing strategy formation:
- Setting up marketing goals. Make them realistic and measurable. Conduct a marketing audit. Figure out points of growth and weak points of company’s marketing. Conduct market research. Learn how competitors build their marketing strategies and what customers want to see.
- Identify an Ideal customer profile (ICP). Find out new cohorts and explore existing ones.Determine a marketing budget. Calculation of funds needed to achieve marketing goals, as well as a plan for the distribution of the budget for advertising channels with the highest ROMI.
- Develop marketing strategies. With your budget in place, you can begin to define specific marketing strategies that will address your goals, reach your target audience and build your patient base.Implementation of marketing strategy. Step by step…
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